Red Bull Company Description Commerce Essay

Red Bull Company Description Commerce Essay An Austrian Company created Red Bull back in 1987. Red Bull is an energy drink and is also the worlds most popular energy drink, having sold 4.6 billion cans in 2011. The drink was first sold in Thailand and then modified to suit the tastes of people in the United States. A single can of Red Bull has the same amount of as a cup of coffee. Depending on the country, the level of caffeine in a can of Red Bill can vary, as some countries have restrictions on how much caffeine is allowed in drinks. The product is marketed through advertising events such as sport team ownerships, celebrity endorsements, and music. Unfortunately, Red Bull is not market approved in France, Denmark, and Norway. But Red Bull is legal in 164 countries around the world. Due to the potential health risks associated with the drink, Red Bull has been heavily criticized. We will further discuss in detail the health risks associated with the energy drink in the contents of our paper (redbull.com). Mission Statement According to Red Bull, [Their] mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. [They] will achieve this mission by building long-term relationships with the people who can make it become a reality (redbull.com). The company also has a vision statement that focuses on 5 aspects of their company values: People, Portfolio, Partners, Profit, and Productivity. Red Bull wants to be a great place to work; where people are inspired to be the best they can be. They want to bring to the world a portfolio of quality beverages that anticipate and satisfy peoples desires and needs. Red Bull wants to nurture a winning network of customers and suppliers; together we create value. They want to maximize a long-term return to shareowners while being mindful of [their] overall responsibilities. Red Bull also wants to be a highly effective, lean, and fast-moving organization (redbull.com). Situation Analysis Industry Analysis Trends In the drink market, energy drinks are arguably the fastest growing and most creative group. Since 2004, the mar has annually increased volume growth by about 14 %. Geographically, the most consumers are in Asia, followed by North America and Western Europe. According to the 2010 Global Energy Drinks Report, Australia and Latin America are two regions that have recorded strong double-digit growth in energy drink volumes. Availability is the key drive of sales and energy shots are quickly becoming the next fab (rcciinsight.com). Competitors In the energy drink market there are numerous companies and a select few vying for Red Bulls top spot. Rockstar, Monster, 5-hour energy, full Throttle, NOS, Pepsi Co., and Coca-Cola Co. are the main competitors. Monster energy drink with the logo of three claws in the shape of a M is distributed by Hansen Natural Corporation in Corona, California. With a fairly tolerable taste, this drink sparks you up and packs quite a vicious punch. Rockstar was formulated in 2001 and is one of the fastest growing drinks in the market. This brand also has products that figure in the list of energy drinks with alcohol. Full Throttle is produced by the Coca-Cola Company and debuted in late 2004. They are well-known for their great flavors (buzzle.com). Consumer Profile Demographic shifts, as well as changing consumer attitudes, will also have an impact on energy drink sales. Younger consumers have been the primary consumers due to their taste and image characteristics. From a consumption standpoint, energy drinks have benefited from their use as a mixer with spirits. However, promoting the use of an energy drink to younger consumers or as a mixer has led to negative publicity for some energy drink brands. According to Mintel principal trends analyst Richard Cope, People are working longer into retirement and there is a greater need for products geared towards vitality and health in the senior workforce. At the moment energy drinks are marketed towards the youth market, he said, but they will become more about getting people through the day at an older age (rcciinsight.com). Technology Technology, or more specifically the internet, has created another link between Red Bull and consumers. When visiting their website, people are able to view various aspects of the company. There are links for: products and company, videos, photos, music tracks, just epic, games, ted bulletin, redbull.tv, and red bull signature series. This technology does an excellent job of promoting the brand in many different ways (redbull.com). SWOT Analysis Strengths Red Bull has numerous strengths. The company was founded in 1984 and by 1987 it launched its first product in a completely new category of drinks. Today Red Bull is sold in 164 countries around the world. Since its debut 25 years ago, Red Bull has sold 30 billion cans, with more than 4.5 billion last year. Due to their success both domestically and internationally, the company has expanded to over 8,000 employees worldwide (redbull.com). Their leadership within the energy drinks market is sub-none. They are by far the most popular company. Top-seller Red Bull posted $2.3 billion in sales, which is a 14.3 percent increase, according to Symphony IRI data (bevindustry.com). According to Red Bull, Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink: increases performance, increases concentration and reaction speed, improves vigilance, stimulates metabolism, and makes you feel more energetic and thus improves you overall well-being (redbull.com). Weaknesses Despite having numerous strengths and worldwide popularity, Red Bull still has a few weaknesses. To begin with, Red Bull is in the above average price range of the energy drink market. Secondly, there is a substantial lack of innovation. Red Bull only offers a few products where as some of their competitors offer more. Third, Red Bulls recipe is not patented. This could potentially lead to another company producing a very similar or exact product with just a different name. Fourth, Red Bull is not yet a large corporation as they still have less than 10,000 employees (Tyagi). Threats The biggest threat to Red Bull is Red Bull itself. The ingredient mix that their products contain is not FDA approved. On top that, government and scientists are finding that high amounts of caffeine, sugar, and taurine are extremely unhealthy and potential fatal. France and Denmark have gone to such measures as to ban Red Bull as a cocktail of death. High amounts of sugar have been found to cause serious health problems. A small amount of taurine, which is still a vastly unknown ingredient, is thought to be beneficial, but scientists are beginning to find health risks it causes. Red Bull energy drinks also contain a highly dangerous chemical called Glucuronolactone. The US Department of Defense developed this product during the Vietnam War as a hallucinogenic drug to stimulate troops morale. According to reports, their effects in the organism were so devastating, that is was discontinued of the high index of cases of migraines, cerebral tumors, and liver diseases that occurred in th e soldiers who consumed it (Helmi). Red Bull must carefully watch its larger competitors, Pepsi and Coca-Cola, who would like nothing more than to obtain Red Bulls consumers. Also, healthy organic energy drinks are starting to enter and become competitive in the market (Tyagi). Opportunities Red Bulls greatest potential lies in its opportunities. Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to Symphony IRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart (bevindustry.com).To begin with, since they only have a few products, Red Bull has the opportunity to create new products. Second, they have an unlimited ability to advertise and promote their brand. Currently, Red Bull is the major player in the action and outdoor sports advertising. However, if they were to continue doing that, but also enter into another market such as UFC, boxing, or even mainstream sports such as football or baseball, this would create a potentially exponential consumer base. Third, if Red Bull could partner with a popular company such as Facebook or Apple, this wo uld create more everyday exposure via social media (Tyagi). Marketing Objectives A marketing objective is a statement of what is to be accomplished through marketing activities. The goal of Red Bull is obviously increasing sales more than last year. Red Bull leads an energy drink industry so far; however, Monster has been catching up greatly in the past a few years. Therefore, they need to have a good marketing objective to keep the position of number one seller in an energy drink industry and increasing their sales. In order to accomplish their marketing plan, they need to cover several criteria of marketing objective such as realistic, measurable, time-specific, and compared to a benchmark (redbull.com). Red Bull refused to publish their earnings, profits and specific marketing goal; however, increasing their profit than past years is clear and accurate their goal of every year. They also compute their annual profit end of a year every year. In 2011, Red Bull sold 4.631 billion cans worldwide. It represents an increase of 11.4% against 2010. Company turnover increased by 12.4%, from 3.785 billion Euros to 4.253 billion Euros. Therefore, their key areas such as revenues, sales, productivity, operating profit, and the figures recorded were the best in the history of the company so far. According to industry marketing reports, The main reason for such progressive figures include exceptional sales, especially in key markets such as the USA (+11%) and Germany (+10%) and also in other markets such as Turkey (+86%), Japan (62%), France (+35%), and Scandinavia (+34%) combined with efficient cost management and ongoing brand investment. The result of these figures indicate Red Bull continue i ncreasing sales and accomplishing the goal. Red Bull is successfully growth because of their marketing plan that increasing their profit than past years and computing their annual profit end of a year are realistic, and time-specific (redbull.com). In order to increase a profit of the company, advertisement is one of very important elements. Red Bull builds up unique marketing campaigns and many different kind of activities such as mountain biking, snowboarding surfing, skateboarding, freestyle motocross, and Formula 1 racing. They just succeeded in the marketing campaign Red Bull Stratos. Felix Baumgartner jumped at 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. People cannot get a picture of Felix without the Red Bull logo and that is their marketing strategy. Red Bull considers that marketing is not just department (Chun). Their extreme sports activities contents represent the symbol of their brand; therefore, they launched Red Bull Media House service. Red Bull Media House is a multi-platform media company with a focus on sports, culture and lifestyle. They provide and distribute the videos, which are precious, cool, and adventurous; therefore, people are able to get thrills from the movies. The marketing plan of Red Bull Media House is making profit from its services. They also expect the service serve a function as an advertisement and help to increase sales of Red Bull. According to Red Bull founder and CEO Dietrich Mateschitz, he states, In long term, we expect that Red Bull Media House to be profitable. Therefore, their marketing objective of Red Bull media House is not clear. There is a realistic to achieve their goal when they consider long term to get profits from its Red bull media house services because especially the attentions from young people to extreme sports are increasing. Red Bull Me dia House also needs to become more popular to be profitable. Their goal is not measurable and time-specific because Dietrich just mentions Red Bull Media House will be profitable in the future. Their plan is too vague and they do not determine the date of their achievement such as December 31, 2015. However, at the same, they also consider Red Bull Media House is part of marketing content and desire that the services and the video of Red Bull Media House assist sales of Red Bull. Therefore, we can see the logotype of Red Bull on the players helmets, caps, and shirts in the movies from Red Bull Media House. They are excited to launch Red Bull Media House and provide the services; even though, they might not be able to make profits the first a few years because they tend to consider the loss of profits as expenditure of marketing (Iezzi). Marketing Strategy Target Marketing Strategy A target market is a group of individuals that is most likely to buy a firms product based on similar characteristics, preferences, and lifestyles. From the beginning, Red Bull has set out to associate itself with youth culture and extreme, adventure-related sports. Red Bulls target market is mainly Generation Y, aged anywhere between 18-35, who enjoy extreme sports and an active nightlife. This active group of individuals does not respond well to the typical, classic marketing strategies of most companies. Red Bull relies heavily on a strategy that has become known as viral marketing, or word-of-mouth, to spread the popularity of the drink, rather than traditional methods. Red Bull is trying to be as close as possible to its consumers in its distribution strategy and likewise in its promotion strategy by having a street marketing strategy. They have put themselves in the center of their target market and made themselves an icon in a wide variety of sports such as mountain biking, mo tocross, BMX, windsurfing, snowboarding, skateboarding, kayaking, cliff-diving, surfing, rally, Formula 1 racing, NASCAR, desert racing, and even breakdancing. This may be a wide selection, but it is great for Red Bull because each sport is focused around Generation Y, which gives them a broad fan base. Marketing Mix Product Red Bull is arguably one of the most publicized and well-known organizations in the action sports community, which is phenomenal considering they essentially only have one product. This one product was the first energy drink of its kind, and has basically remained the same ever since. They have added a few variations of the original, Sugar Free and Total Zero, along with Red Bull Editions that give a slight variety of flavor. Red Bull was developed specifically to increase mental and physical exertion, increase performance and concentration during times of stress, and improve reaction speed, which is where their slogan Gives You Wings started (redbull.com). Place/Distribution Red Bull distributes their product through a few different distribution channels. The first is the Direct Channel where the producer interacts with the consumer. They set up booths or have the Wings Team drive their Red Bull cars to events and hand out their product to consumers first hand. The other distribution channel is the wholesaler channel in which Red Bull sells their product to a wholesaler, who then sells it to a retailer such as gas stations and convenience stores, who then sell it to the consumer. Red Bull is also involved in the bar scene and has strict rules about mixing the right drink and a bar. The barmen are instructed to give what remains in the can to the consumer to further Red Bulls visibility of the product (Louvet). Promotion Red Bulls promotion strategy began with the Wings Team, who were attractive female students, whose role was to establish a relationship with the consumers, to have them discover the product, and see what consumer opinion was. Red Bulls first target was college campuses, because this is where they felt they could make the biggest impact, on students who were seeking an extra boost of energy. Red Bull would consult with the Student Brand Manager at school to ensure that Red Bull was present at every strategic moment on the social calendar such as sporting events and big parties. The strength of Red Bull is an ability to instill a genuine passion for the brand in the Wings Team and the Student Brand Managers. Thus, these committed people are more likely to promote a good image of the brand and to have a greater positive impact on targeted consumers (Louvet). Since this, Red Bull has expanded drastically and changed their promotion strategy. Red Bull explicitly states that they do not involve themselves in print advertising such as newspapers and magazines; instead, they rely on television, social media, and outdoor media to advertise. Since 1992, Red Bull has created cheap cartoons with simple but recognizable drawings, telling funny and simple stories. These were a huge benefit for them because they were easily adaptable to markets all across the globe. Red Bull also displays outdoor media at every even possible with huge tents and exhibits, inflatable cans and arches; as well as custom painted helmets, racecars, helicopters, and airplanes for all of their athletes. Social media has become Red Bulls best way of advertising. It is an easy way to get one simple picture, video, or message around the globe in less than a few seconds. They are famous for their viral videos, which are spread entirely by fans and followers. Red Bull currently has 34.5 million likes on Facebook, 480 thousand followers on Instagram, 843 thousan d followers on Twitter. With all the advances in Internet and social media Red Bull has found a perfect niche market where the consumer spreads the word faster than the producer (redbull.com). Price Red Bull sees themselves as a high quality company that offers a high quality product, which is why they have a strict pricing policy. Their product is the most expensive amongst competitors because they are prestigious and have customer loyalty (redbull.com). Implementation, Evaluation, and Control Marketing Research Red Bull has managed to revolutionize the world of energy drinks. It has permeated globally and hopes to expand into even more countries. Their success can be traced to a well-established marketing plan. Since their inception into the market, Red Bull has relied on their research to follow a successful path. According to Lamb, marketing research can help managers in several ways, it improves the quality of decision making and helps managers trace problems (pg. 292). By having a well-established marketing strategy a company can be very profitable. Red Bull has chosen to reposition themselves by targeting a specific market. They opt for targeting younger individuals involved in action sports and with a very active lifestyle. Red Bull has a very unorthodox way of marketing; they rely heavily on buzz marketing or word of mouth. It is amazing that a world renowned company reached such success simply with an effective marketing strategy and by word of mouth advertising. Another concept ent ailed in marketing research is, the ability to understand the ever changing marketplace. This is another factor that has contributed to their success because they are aware of the changing trends, especially amongst the younger population or in other words, generation Y (redbull.com). Organizational Structure and Plan According to Lamb, many of the historic sources of competitive advantage-technology, innovation, economies of scale-allowed companies to focus their efforts internally and prosper (pg. 7). In other words, Red Bull has been able to become successful because it has followed through the many factors that instill competitive advantage amongst other brands in the market share. Red Bull really takes into consideration the three factors that allow for a proficient organizational focus. These are customer value, customer satisfaction, and building relationships. Firstly, customer satisfaction is customers evaluation of a good or service in terms of weather it has met their needs and expectations (Lamb, pg 9). Customers that purchase Red Bull already have an opinion and know what to expect from the product. Secondly, building relationships, which is attracting new customers or maintain its current customers. Companies can expand market share in three ways: attracting new customers, increasing business with existing customers, and retaining current customers (Lamb, pg. 9). Thirdly, relationship marketing, as a strategy that focuses on keeping and improving relationships with current customers. All these components contribute to customer relationship management. In which, the company designs a business model to reduce costs and increase profitability by strengthening customer satisfaction and loyalty. Red Bull does a great job of implementing all of the three components in maintaining a good relationship with its customers. For example, a young person who is interested in extreme sports has loyalty to the product, because Red Bull is associated with the sport and it probably sponsors the popular athletes (redbull.com). Financial Projections Red Bull has made a few projections regarding its finances and advertising strategies. One of their strategies was to become more aggressive in their strategies, some were introduced at the end of the 2011 fiscal year. According to their website, In 2011, 4.631 billion cans were sold worldwide. That is an increase of 11.4% since 2010. In all key areas such as sales, revenues, productivity and operating profit, the figures recorded were the best in the companys history so far (redbull.com). In other words, as of the end of 2011, Red Bull employed 8,294 people in 164 countries. The companys marketing plan for 2012 stated that, Market Share Red Bull anticipates through the following year to be able to increase its market share by 10%, raising it to 58% of the market share. Through various media channel , Red Bull has set a goal to set itself further ahead from all competitors and build an undeniable brand loyalty among a different demographic (redbull.com). Implementation Timetable In this section, the company implements the marketing strategy and establishes company goals. As explained previously, Red Bull hopes to generate more sales resulting from their new marketing plan. The company plans to advertise, on the web, trial, sponsorship, promotion, viral and on television. However, for the years to come they hope to shift their target market from young individuals to 35-65 year olds. The company also stated some goals for this year. They want to increase revenue by, the following year, Red Bull has set a goal to increase revenue by 20% $6.22 billion . By gaining customers in a new demographic, as well as releasing a revamped campaign, Red Bull believes this is possible (redbull.com). This is to say that, the company has established goals that can be attained if their marketing plan is successful. It is very likely that it can accomplish those goals, simply because even after many years, it remains the top name in energy drinks. Positives, Negatives, and Recommendations Positives The worlds most recognizable and profitable energy drink Red Bull posted revenue of more than $5.1 billion in 2010, and sales of the product are continuing to increase each year. Red Bull spends an unbelievable 30-40% of their revenue on marketing. The majority of Red Bull energy drinkers are between the ages of 18-34 year old males. The drink grabbed the attention of their target user and flawlessly grew, and become the brand marketing strategy that translated into We are with you and one of you. The recent 2011-2012 focus of Red Bull energy drink is trying to increase awareness among the 35-65 crowds, both male and female. The reason for Red Bulls remarkable marketing strategy relies solemnly on the following four concepts (Andy): 1. Consumer engagement through sportsmanship 2. Videos of extreme athletic accomplishments posted on YouTube that go viral. 3. Brand recognition through logo saturation. 4. Attainment of widespread brand recognition and loyalty first among a core demographic, then building a credible bridge to achieve it. Because Red Bulls targeting audience is the Y Generations, the company has developed a Wings Team to develop and establish a relationship with the consumers and to discuss with consumers about their appreciation or dissatisfaction of the product. One of Red Bulls strategies is to be present at school events, big parties, sporting events, and school/social calendars. One of the many strengths of Red Bull is their genuine passion for their brand and consumers who are committed to their energy drinks. These committed people are likely to promote a good image of the brand and have a greater impact on targeted consumers (Louvet). Negatives Even though Red Bulls marketing strategy is proven to be the best, they are facing a negative publicity about the health risks that the drink leads to. Because of the many health risks associated with the energy drink, countries such as Denmark and France have banned the drink from their markets. The energy drink contains high level of sugar and caffeine and taurine, therefore causing a variety of health risks such as heart problems, vertigo, hallucinations, damaged tooth enamel, and other permanent problems. Some studies that were conducted showed that the product is linked to heart disease and high blood pressure. Unfortunately, the product has not been thoroughly clinically tested as of yet. A disadvantage of Red Bull is that the product is expensive compared to other caffeinated beverages. Due to these issues, Red Bull has recently developed Red Bull Cola, which is an all-natural, containing no synthetic preservatives or flavors energy drink (Louvet). Recommendations As a group, we concluded that Red Bull should try to decrease their pricing in order to maintain their target market of the young generation. If the energy drink continues to increase in price, it might push the product out of its prestige position in the market. Red Bull is known for campaigning at school events, extreme sporting events, etc. but this must be kept unchanged if the product wants to continue their strategic marketing plan. For the long run of Red Bull, the company should be thinking about some ethical aspects of the product, such as the negative health risk associated with the drink.

Communication Strategies for Leaders Essay

A leader must be able to communicate effectively. When asked to define leadership, theorists and practitioners alike frequently use the words â€Å"influence,† â€Å"inspire† and â€Å"transform,† all of which depend on communication, verbal and nonverbal. Leaders lead through their words and actions. This text focuses on both, thus the emphasis throughout on emotional intelligence, the ability to understand the self and others (Barrett, 2011). Effective leadership communication requires the ability to anticipate to the potential interruptions in the transmission of the message, appreciate the context, understand the audience, select the right medium and craft a clear message that allows the meaning to reach the specific receiver as intended (Barrett, 2011). In my quest to achieve superior communication leadership skills I have had the opportunity to assess and evaluate my effectiveness in communication leadership. This personal assessment has indicated I must become more strategic as strategy is the foundation on which any effective communication depends on. Leaders must be able to analyze their audience in every situation and design a communication strategy that facilitates accomplishing their communication. Communication is critical to every organization and for any aspiring leader. I plan to be strategic in developing a plan to be a more effective communicator by reaching out to external constituents as that is an area for communication improvement. Overall, effective communication strategy depends on ones thinking and planning strategically understanding your audience, and structuring your communication for different situations, delivery methods, and audiences to ensure that you connect with your audience and deliver your intended message (Barrett, 2011). III. As a leader and manager in my organization I take pride in being an effective leader and communication. I have been at my non-profit organization for the  past 6 years and have made significant improvement and learned to grow my communication skills. Owens (1998) mentions two key features of leadership which are: (1) the engagement of persons in a process that identifies them with goals, and (2) the potential to change the institutional environment (e.g. values, beliefs, etc.) by implementing diversity goals into the organizational culture. At the same time, I am a leader that promotes integrity to motivate ethical behavior across the entire organization. Also, it is important for me to create an open environment in which followers and employees feel free to speak up and come forward to me when any action needs to take place. Overall, I am always striving to be a better communicator in all situations as it teaches as I want to be recognized by others as a transformational leader. IV. Score Skill Area 3 Communication Strategy 2 Written Communication Skills 1 = substantial need to improve 3 Oral Communication Skills 2 = some need to improve 3 Ethos/Image 3 = little need to improve 3 Skills at Dealing with Others 4 = no need to improve at this time 3 Observation and Feedback Skills 3 Team Communications and Dynamics Skills 3 Skills at Dealing with Your Own Feelings 3 Internal Corporate Communication 2 External Corporate Communication I consider my oral public speaking skills to be my major strength when communicating to internal colleagues at my organization. I am always poised to conduct presentations and participate in public speaking engagements. I always maintain a sense of confidence and take pride in my public speaking skills. At the same time, I feel much more comfortable in situations where I can communicate effectively with my team members and demonstrate my dynamic skills to engage them effectively. I tend to be a coach and a motivator among my employees. I use different means to get my employees to want to be better at their duties and take full ownership of their tasks and goals. I also have a lot of confidence in being able to utilize my skills in dealing with others feelings and communicating with them solutions to help them with their particular situation. I would consider my interpersonal communication skills with external relations as an area for improvement. I tend to be an extrovert when it comes to public speaking and very confidant with communicating with large audiences but I tend to be introverted when it comes to communication in smaller groups or individual communication with members of external organizations. Barrett (2011) suggests that selecting the right spokesperson to deliver external messages can be almost as critical as the message themselves. I need to work on this part of my communication leadership by participating in more social and networking events to work on my confidence in communicating with external constituents. I also plan to travel more with my executive leadership team and attend meetings and events to get a better understanding of how to communicate more effectively in my external communication. Improvement Goal Action Steps to Achieve Goal (Program) Deadline Method to Measure Success Develop better oral communication skills with external corporate relations Attend more external corporate events and meetings with the executive team. Solicit feedback from executive team members concerning areas for improvement and change any behavior based on feedback Participate in more networking events with external constituents. December 31, 2013 Attend various events. Listen to the feedback given and start to implement that feedback in my future interactions. Achieved: No Further development of my written communication skills Solicit feedback from my supervisor and other employees about my written communication. Conduct more proofreading and be more strategic in my research. December 31, 2013 Compare written material from previous months. Have others review my written communication. Effective leadership communication requires the ability to anticipate to the potential interruptions in the transmission of the message, appreciate the context, understand the audience, select the right medium and craft a clear  message that allows the meaning to reach the specific receiver as intended (Barrett, 2011). I always maintain a sense of confidence and take pride in my public speaking skills. At the same time, I feel much more comfortable in situations where I can communicate effectively with my team members and demonstrate my dynamic skills to engage them effectively which include motivating and coaching. I would consider my interpersonal communication skills with external relations as an area for improvement. I tend to be an extrovert when it comes to public speaking and very confidant with communicating with large audiences but I tend to be introverted when it comes to communication in smaller groups or individual communication with members of external organizations. I have action steps in place to help me in my leadership development which include attending more external corporate events and meetings with the executive team. Solicit feedback from executive team members concerning areas for improvement and change any behavior based on feedback. Also, I plan to participate in more networking events with external constituents. References Aamodt, M. (2013). Industrial/Organizational Psychology: An applied approach. Seventh edition. Cox et. al (2007). Evaluating organizational-level work stress interventions: Beyond tradition methods. Work & Stress, 21, 348-362. Ebbers, L., Conover, K., Samuels, A. (2010). Leading from the middle: preparing leaders for new roles. New directions for Community Colleges.Wiley Periodicals. Frese, M (2009). The changing nature of work. In N. Chmiel (Ed.) An introduction to work and organizational psychology (2nd ed., pp. 397-413). Oxford: Blackwell publishing. Lawler, E.E. (2001). Organizing for high performance. San Francisco: Jossey-Bass. Owens, Robert. (1998). Organizational Behavior in Education (6th ed.). Boston: Allyn and Bacon.

Succubus Heat CHAPTER 15

Mary's excited blathering rang through the house as I hurried down the hallway. I could see the bathroom at the end and three closed doors along the way. Great. Did they have to be shut? With my luck, they'd probably squeak. I could only hope that Mary would remain too loud and too distracted to notice. The first door opened-with no squeaking-into a bedroom. The bed was unmade, and clothes had been pushed into piles against the wall. An old dresser sat against one wall, and a nightstand with some papers stood near the other. There was also a mirror on the ceiling. Shuddering, I considered going in to investigate the nightstand papers but decided to hold out and see if I might find an office behind one of the other two doors. Shutting this one silently, I continued down the hallway. The second door did squeak, and I froze, waiting for Mary to come tearing down after me in an effort to bludgeon me with one of Seth's books. I wasn't entirely sure how far his star power would go to save me if caught snooping. She didn't look like the violent type, but one never knew. Fortunately, she kept talking without pause, and I stuck my head inside the new room. It was just another bedroom, a guest one by the looks of the dust and lack of personal items. I closed the door, grimacing at another squeak. One more room to go. Jackpot. The third wasn't an office, but it did appear to be a workspace. Wide tables lay along the walls, covered in chunks of crystal-clear quartz, smoky quartz, etc.-in various states. Some were raw and jagged; others were polished and carved. Tools like blades and picks lay nearby, along with a more sophisticated and modern-looking device I couldn't identify. Maybe some type of laser cutter. Best of all, there was a two-drawer filing cabinet against the wall. I hurried to it, still mindful of Mary's chatter, and opened the top drawer. Over a hundred file folders with names met me. I pulled one at random and saw that it did indeed have a job order. There was a description of the item, client information, job status, and a picture of the finished product. Unfortunately, having all this information meant little to me. I had no idea what name had been used for the seal-or if Mary was even the one who had made it. Frustrated, I opened the next drawer and found financial records, like bills and bank statements. I also located folders labeled â€Å"work logs† categorized by month. I eagerly pulled out this month's and discovered a simple list of dates, client names, and brief descriptions of products. All-except for the three most recent ones-had check marks beside them. Finished products, presumably. I scanned the dates before Jerome's disappearance, cross-checking against the descriptions. Green Tara statue . Bracelet . Athame . Three invoices in the last two weeks caught my attention: round pendant, talisman, medallion . I recognized none of the client names, but the culprit could no doubt have used an alias. Returning to the second drawer, I found each client's file. The pendant was the right size and shape, but it had a hole drilled in it for a chain or string. I couldn't say why, but something told me the seal's original form would be whole. The talisman turned out to be the wrong shape. It was thick and oblong, more like a stone someone would keep in their pocket for good luck. I was starting to panic now. This was taking too long, and I couldn't hear Mary anymore. God, espionage had been so much easier when I could turn invisible. With shaking hands, I pulled out the last file-the medallion. The client was Sam Markowitz, and he'd picked it up four days ago. The photo depicted a flat, quarter-sized disc made of smoky quartz with symbols I didn't recognize etched onto it. Was that it? It was the closest I had to a match of Carter's description. There could be other matches-items ordered months ago-but I didn't have time to go through any more files. I shoved the medallion photo into my purse, closed the drawer, and hurried back out to the hall, half expecting to find Mary blocking my path. I had no need to worry, though. She had never left Seth's side-literally. She now sat in my spot, pressing Seth between her and the couch's arm. Two stacks of books were on the coffee table, and an open one was on his lap. He finished signing it and glanced up at my entrance with a relieved look. â€Å"But you see,† Mary was saying, â€Å"until O'Neill is able to confront the darkness within himself, he'll never be able to open himself to Cady. He's had his moments of vulnerability, of course-like the cave scene in Dominant Eclipse -but he's still keeping his armor up-just like on the veranda in Memories of Man -and so it's no wonder-â€Å" â€Å"Hey,† I said cheerfully. â€Å"We should probably get going.† Seth shot up from his seat, looking rather like a trapped animal who had just gnawed its own leg off and was about to run free. â€Å"Yes. We don't want to detain Mary any further.† Mary stood up too. â€Å"No, no! It's okay. Really. And you have to finish signing my books.† With a grimace, Seth grabbed the last three books and hastily scrawled his signature in them. â€Å"Thanks for talking to us,† he said. â€Å"It's been great meeting you.† â€Å"Are you sure you have to go?† she pleaded. â€Å"I was going to make some dinner soon.† She shot me an accusing look. â€Å"And if it's Ginger who needs to leave, I can give you a ride home later in my van-â€Å" â€Å"No, really,† said Seth, backing up to stand by me. â€Å"I appreciate it, but I have to, you know, get back to writing.† Extricating ourselves was painful. Mary begged and kept offering everything from discount jewelry to thinly veiled sexual suggestions. â€Å"Step on the gas and do not look back,† Seth told me when we got in the car. I complied, peeling out of her driveway as fast as I could and kicking up dirt and gravel in the process. â€Å"That right there,† I mused, â€Å"is the kind of fan who keeps authors in their crawlspace.† Seth leaned his head back against the seat. â€Å"Do not ever do that to me again. Ever.† â€Å"I wasn't that far away. I would have heard you screaming.† â€Å"Not if she used ether first. God, Georgina. She had her hand on my leg.† â€Å"That's Ginger to you.† â€Å"Please tell me you got something useful out of that. I know you didn't go to the bathroom.† â€Å"Nope. I broke into her workroom and ransacked her files.† He groaned. â€Å"Breaking and entering.† â€Å"Hey, I'm a creature of Hell. And she technically let us in.† â€Å"What'd you find?† Eyes on the road, I reached into my purse and fumbled until I found the picture. I handed it to Seth. â€Å"This is it?† he asked. â€Å"I'm not certain. It's close to the description, but I don't know enough about this to really say.† â€Å"Hmm.† Seth studied it and then slipped it back into my purse. We rode for a few more minutes in silence until I finally asked, â€Å"I was never that bad of a fan, was I? That crazy?† â€Å"Oh, God, no,† he said. â€Å"Absolutely not. You were charming and cute and-† He abruptly cut himself off, but those words hung in the air between us. â€Å"You-you weren't like that. Nothing like that,† he managed at last. There was a husky tone to his voice, hinting of some emotion but refusing to reveal which one it was. I'd meant my comment to be light, just a way to keep the conversation going. However, like everything else lately, the words had ended up triggering far more meaning than I'd intended. I had a flashback to when Seth and I had first met, when I hadn't even known who he was. I'd rattled off my feelings for my favorite author, little knowing I was actually talking to him. Unlike Mary, I hadn't stalked him on the Internet and known what he looked like. Seth cleared his throat. â€Å"So†¦what will you do with the picture now?† I ran with his change in subject. â€Å"Get someone to identify it, I guess. Erik, maybe. Or Dante.† More silence fell, and I felt the tension ratchet up. Dante. Once again, harmless words had triggered big consequences between us. I expected Seth to try again to shift the subject, but instead, he actually addressed it. â€Å"It's weird†¦seeing you with Dante.† â€Å"Don't you mean it's weird seeing me with anyone?† â€Å"Well†¦Ã¢â‚¬  Even with my eyes on the road, I knew he had that thoughtful, slightly distracted look in his eyes that meant he was pondering how best to phrase his next words. I used to love that look. Now I was on high alert. â€Å"Yeah, to a certain extent, of course,† he finally admitted. â€Å"It'll always be weird. But every time I talk to him, I just think†¦Ã¢â‚¬  â€Å"If you say that I can do better, then I'm pulling this car over right now.† â€Å"Um, no. I was just going to say he doesn't seem like your type.† â€Å"That's nearly the same thing,† I pointed out. â€Å"You sound just like Hugh and the others. I'm getting so sick of this! Honestly, it doesn't matter who I date. You're never going to be happy.† â€Å"That's not true,† said Seth. â€Å"It's just†¦when you're around him, you're darker and more cynical. You're not like you used to be. This sounds stupid, considering what you are, but you're†¦well, you're a force for good in the world.† â€Å"Oh, come on ,† I said. â€Å"No, I mean it. Maybe you are a creature of Hell, but people feel better when they're around you. You have this way of talking and smiling that affects everyone. You're nice, you're good-hearted, you worry about others†¦Ã¢â‚¬  He sighed. â€Å"But when you're with Dante, it's like all that light that normally shines out from you gets sucked away.† â€Å"That light got sucked away a long time ago,† I said bitterly. â€Å"Long before he came along.† â€Å"No, it didn't. It's there, and if you're going to be involved with someone, you need someone who sees it, someone who loves you for it and wants to help bring it out.† I had someone like that , I thought. You . â€Å"Dante and I work well together, no matter what any of you think. He understands me.† â€Å"No,† said Seth flatly. His voice was low, but I could hear the anger in it. â€Å"He doesn't.† â€Å"What other options do I have? You're throwing me into an impossible situation. You know I can't date anyone who's good. I can't risk hurting them, but I don't want to be alone. This is my only option.† â€Å"No. It can't be. Before we were together, it wasn't like this. You weren't drinking all the time and having sex with anonymous guys in bathrooms!† And that's when I did it, just like a dad on a road trip. I pulled the car over to the side of the road. It was a long, country highway, and there wasn't much traffic. Seth stared incredulously. â€Å"What are you doing?† â€Å"Saving us from an accident,† I growled, turning so I could meet him straight in the eye. â€Å"And you'll be lucky if I don't make you get out and walk the rest of the way. Look, you want to know why I wasn't dating loser guys when we met? Because I wasn't dating anyone . I took my hits and went home alone. Why is it so wrong for me to want to be with someone now?† â€Å"It shouldn't matter if you're dating someone or not. You still shouldn't be acting like this!† â€Å"You're telling me what I should and shouldn't be doing? It's my business. You have no right!† I yelled back. â€Å"Friends have every right to tell friends when they're on a bad path,† he snapped back. â€Å"Bullshit! I've never seen you interfere with anyone else's life, no matter how badly they were screwing it up. I'm the only one you seem to want to mess with. Why do you care so much about what I do?† Seth and I had raised our voices only rarely while dating, and it had never even come close to this. It was a wonder we didn't shatter the windows. â€Å"Because I care about you! I told you that at the party. Breaking up doesn't mean you stop caring about someone.† â€Å"Yes, but it means you have to let them go.† I was so upset that I was on the verge of tears. â€Å"You can't have it both ways. You can't get rid of me and then try to pull me back†¦Ã¢â‚¬  â€Å"I never wanted to get rid of you.† I stared at him for several heavy moments and felt those traitorous tears brimming heavier and heavier in my eyes. â€Å"Then why did you do it?† After all that yelling, his voice sounded barely like a whisper. â€Å"Because†¦I wanted to save you.† â€Å"You can't,† I murmured, swallowing the tears back with great effort. â€Å"You can't keep saving me, can't keep trying to. It's too late.† â€Å"No,† he said. His heart was in his eyes, and it was ripping mine apart. â€Å"Not for you. Never.† I don't know how it happened exactly, but suddenly we were kissing. His lips were just as I remembered, soft and powerful and wonderful. It wasn't a chaste kiss, nor was it a ripping-off-each-other's-clothes kiss. It was hungry and desperate, like we'd been struggling through a desert and only just now found the water we needed to survive. Best of all, it was just kissing. Just me and Seth. There was no life energy or succubus schemes involved. There was no need to back off for fear of what might happen. We could drink from each other without pulling back. Except, well, we did. We jerked apart, and I knew the shock on his face mirrored my own. What had we just done? Had we†¦had we really done it? It was a kiss. A real kiss. The kind of kiss we'd always wanted. The kiss we weren't supposed to be having. I turned abruptly away, staring at the road ahead. I was frozen and numb†¦and yet, alive and filled with warmth. The world had been in that kiss. But I didn't know how to react to it, didn't know what I was supposed to do now. So, I did the most inane thing possible. I started the car. â€Å"We should get back,† I said. â€Å"Yeah,† he agreed, sounding as stunned as I felt. I dared a look out of my peripheral vision. His eyes were fixed straight ahead, his wonderful lips tightened in a line that somehow made them look strong and vulnerable at the same time. I wanted to lean over and kiss them again, to melt as I had moments ago and forget all about reason. I wanted that perfect feeling to last forever. Instead of dealing with what had just happened, however, I did the cowardly thing and stepped on the gas. We drove back to the city in miserable silence, neither of us mentioning the kiss but both of us thinking about it. I dropped him off at the bookstore and offered a polite thank-you for his help. He returned it equally politely-giving me one last pensive look-and then walked off toward his car. I watched him go, memorizing every line of his body and how he moved. Every emotion possible warred within me, and I had no idea which deserved to win. I was exhausted by the time I stepped into my apartment building. The day had been mentally and physically wearying, what with would-be rapists, larceny, and the kiss heard 'round the world. Later, I'd find someone to identify the photograph for me. For now, I just wanted to sprawl on the couch and watch TV, preferably TV that had nothing to do with the magical or paranormal-or any romantic tension. Unfortunately, the magical and paranormal was waiting for me. What's Nanette doing here? That was my last coherent thought before I was thrown against the far side of my living room. I hit hard, my head cracking against the wall. I fell to the ground, my legs just barely possessing the reflexes to keep me from falling as black spots sparkled across my vision. Nanette faced me, terrible and beautiful in all her golden glory. She hadn't laid a hand on me, but she didn't need to, not with the power she wielded. â€Å"How dare you,† she hissed, eyes narrowed. â€Å"How dare you spread those kinds of rumors.† â€Å"What are you-ah!† I was shoved back to the wall again. The distance wasn't nearly so far as before, but the force was so hard that the impact hurt just as much. More pain shot through my skull as I tried to make sense of all this. â€Å"I don't know what you're talking about!† I cried. Nanette stalked toward me, putting her face inches from mine. â€Å"Of course you do. You told Cedric that I was the one who'd summoned Jerome, that I was the one causing chaos in his territory.† â€Å"I didn't,† I whimpered. â€Å"Not exactly. I just told him you'd met with Jerome.† She snarled and grabbed me by the front of my shirt, jerking me forward. â€Å"That was nothing. Nothing! But now others are suspicious.† â€Å"I just thought he should know and-â€Å" â€Å"Do you know what you may have done?† she screamed. â€Å"I was a candidate for this city! You may have ruined everything.† She threw me again, this time toward the corner my TV was in. Its sharp angles bit into me when I hit, and I crumpled to the floor. I tried to pull myself up but never made it. Nanette was right there beside me. I had a full view of her black stiletto pumps just before she kicked me in the ribs. Pain blasted me, and my body instinctively tried to curl over and protect itself. But she was too fast and too powerful. Greg had had a lot of brute strength at his disposal, brute strength I'd been able to counteract a little. But against Nanette? Against a demon? Her strength was beyond that of a human, nearly beyond human comprehension. â€Å"Do. Not. Fuck. With. Me,† she said, punctuating each hit with a kick to my stomach or ribs. â€Å"Do you understand? You are nothing. Nothing .† â€Å"I'm sorry,† I said. My eyes burned, and every part of my body was screaming, begging for this to end. The kicking stopped, and I rolled to my side, only to have a wave of power slam down on me and roll me to my stomach, pinning me down on the floor like an invisible ton of bricks. I tried to move but couldn't even budge. â€Å"I don't care if you're Jerome's favorite or Cedric's new darling,† she said. Her voice was all ice and malice. Again, she didn't touch me with her hands, but the back of my shirt suddenly ripped open. â€Å"I could destroy you right now, blast you from the face of the earth, and no one would say anything. Instead-you're lucky I'm in a good mood today.† Her â€Å"good mood† felt like a thousand whips hitting my back. Tiny lashes of power, sharp as razors and burning like flames, slammed into me. I screamed as they slashed at my skin, ripping it open. Some part of me thought that if I screamed loud enough, maybe a neighbor would hear me. It was a useless sentiment, though. She would have soundproofed this room much as the demons had at the Cellar. Besides, what could any mortal do against this? Again and again those invisible whips tore into me. Obviously, I couldn't see what was happening, but in my mind's eye, I imagined my flesh torn to ribbons, my entire back a horrible, bloody mess. I don't know how many times those lashings repeated. They blurred together. I was fast approaching a point where the pain was so intense, so overwhelming that I almost couldn't feel it. My vision was going black, my brain barely able to hold consciousness. When the beating finally stopped, I wondered if I was dead. The room was still and silent. Then, the invisible force lifted off my back. I tried to roll over but couldn't. Nanette knelt down, her lips right against my ear. â€Å"Do not fuck with me,† she whispered. â€Å"You interfere again, and I will kill you.† She vanished. I was left alone, sobbing and bleeding. I tried to move again but still was unable to. What was I going to do? I couldn't even call for help. Of course, it probably didn't matter. The pain was so great that I was either going to die or pass out any minute now. Human devices might not kill me, but demonic ones could, regardless if I was in stasis. Suddenly, out of nowhere, I felt strong arms slide underneath me, gently lifting me in a way that kept my back up. I stifled a small cry. Even without my back being touched, the movement hit every other muscle and place on my body that Nanette had hurt. I opened my eyes, trying to see who was there, but my vision was swimming and rapidly darkening. â€Å"What†¦Ã¢â‚¬  was all I managed to get out. â€Å"Shh, love. It's going to be okay. You're going to be okay.† Those arms gently eased me onto my bed. I moaned again as fire shot through my ribs. Cool hands smoothed back my hair, but I still couldn't see anything. â€Å"I can't heal you,† the voice said. â€Å"But I'll get someone who can help. Just don't move. It's going to be okay.† There was something familiar about the voice, but I couldn't identify it through the haze and confusion in my head. I could barely breathe, let alone think. Silence fell after that, as though my mysterious benefactor had left. Yet a few moments later, I blearily saw hands set Aubrey on the bed beside me. She leaned forward, sniffing my face. One of the friendly hands petted her head and back, in that way that could so often coax cats into lying down. It worked, and after turning in a couple of circles, she settled down beside me. Then, the hand stroked my hair one last time. â€Å"Everything's going to be okay.† That was the last thing I remembered hearing. My savior might have stayed or left. I didn't know because a few moments later, that blackness finally won, and I sank into a dreamless sleep that was mercifully free of pain.

Analysis Of The Movie The Wire - 916 Words

Last time SPQ spoke with actor and Pittsburgh native Carl Clemons, he was part of HBO’s awarding winning series â€Å"The Wire.† Since the show’s conclusion, Carl has kept himself busy with the continued development of his craft through multiple acting roles. â€Å"I have learned a lot these past few years through my own trails tribulations working in the film business,† he shared. One such test of patience, strength and endurance happened during the filming of â€Å"South Paw† here in Pittsburgh, produced by another Pittsburgh native Antione Fuqua. Carl said that he went to try out for a feature role, but was not chosen. Not to take rejection and the chance to work with the award-winning director, he humbled himself and accepted a role as a movie extra. Also starring in the movie was his friend Tyrese Gibson. One day Tyrese saw him and asked Carl, what was he doing playing an extra? After Carl told him the story, Tyrese went Fuqua and let him kno w about Carl’s talents. Carl was then given the role as Tyrese’s character’s friend in the film. In the final cut, not only was Tyrese’s character cut from the film, but so was Carl’s. That’s the way it goes in the film business, you never know what or who is going to be left on the editing floor. But out of this rocky experience Carl has grown as an actor and understands the uncertainty of working as an actor. Another similar experience happened in the film â€Å"Out of the Furnace,† with Christian Bale (filmed in Pittsburgh andShow MoreRelatedAnalysis Of The Movie The Wire 922 Words   |  4 Pages The first time SPQ interviewed actor and Pittsburgh native Carl Clemons, he was part of HBO’s awarding winning series â€Å"The Wire.† Since the show’s conclusion, he has kept himself working as an actor in a variety of acting roles. â€Å"These past few years I have experienced personal trails tribulations. W orking in the film business is not as easy as it seems.† Carl shared. 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